Influence of Government Media Regulations on Audience Perception of News Credibility in Nigeria

Abstract

Objectives: This study investigates the influence of government media regulations on audience perception of news credibility in Nigeria. Specifically, it examines how these regulations impact the diversity of viewpoints in news coverage and the perceived credibility of news sources.

Methodology: A quantitative approach was employed, utilising a structured survey administered to 386 residents in Nigeria. The sample was selected through multi-stage sampling. Data were collected on audience demographics, frequency of news consumption, perception of news credibility, exposure to government media regulations, and trust in media sources. Descriptive statistics and chi-square tests were used to analyse the data.

Results: Findings indicate a significant correlation between government media regulations and audience perception of news credibility, with a chi-square value of 138.65 (p < 0.0001). The data suggest that increased government regulations correspond with decreased perceived news credibility. While some respondents view government-regulated sources as credible, there is a prevalent perception of bias and compromised editorial independence in these sources.

Conclusion: The study concludes that stringent government media regulations in are associated with reduced perceived credibility of news sources. This highlights the need for balanced regulatory frameworks that promote journalistic freedom while ensuring accountability.