Online Vs Face-to-Face Research Participation: Which Do Research Respondents Prefer?

Abstract

Background: Although the role of digital media in research is now gaining attention, many  of the studies focus on researchers with less attention to research participants.

Objective: This study aimed to determine respondents' preference for online or face-to-face research participation.

Methodology: The study used a descriptive survey and examined 362 research participants. Data were collected using a structured questionnaire, and results were analysed using percentages and multiple regression analysis. The results were presented in tables and one chart.

Result: The study showed that the online survey yielded 16% higher responses than face-to-face. It was also found that the majority of the participants expressed a preference for digital media platforms as channels for participating in research. However, few participants still indicated face-to-face as their preferred platform for participation in research. The results also show that youth (18-35 years) and older adults (36-50 years) preferred participation through digital media, while the elderly (51 years and above) preferred face-to-face. In education, those with primary education preferred face-to-face participation, while those with primary and tertiary education preferred digital media platforms.

Conclusion: Digital media platforms are now essential for conducting research, and research participants are now expressing a preference for digital media as a venue for their participation.